theoddedit
projects about
creative direction & ugc
16:00:00
services e-mail instagram
Fashion Lugano
fashion still 01
Beauty Routine
beauty still 02
Home In Progress
home still 03
Hospitality Lugano
hospitality still 04
Fashion Detail
fashion still 05
Beauty Texture
beauty still 06
Interior Details
objects still 07
Boutique Stay
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about

anastasia odintsova / @theoddedit — creative direction, organic visual content and storytelling based in Lugano, Switzerland.

i create editorial lifestyle assets, aesthetic video routines, and tactile product storytelling for fashion, beauty, hospitality, and design brands. no forced scripts or artificial hype — just genuine textures, natural morning light, and an editorial eye that makes products feel like they belong in a beautiful everyday life.

reach out directly at theoddedit@gmail.com

services

01 / short-form video & ugc
reels, tiktoks, grwm routines, unboxings and aesthetic styling narratives filmed in natural light (9:16, 4k).

02 / editorial stills & laydowns
product photography, curated object laydowns, and visual carousels styled with an editorial feel.

03 / creative direction & concepts
moodboards, campaign concepts, and visual worldbuilding tailored to your brand.

04 / co-distribution
optional co-posting or integration on @theoddedit channels (Instagram & TikTok).

projects
fashion Fashion 01
fashion Fashion 02
fashion Fashion 03
fashion Fashion 04
beauty Beauty 01
beauty Beauty 02
beauty Beauty 03
home Home 01
home Home 02
hospitality Hospitality 01
hospitality Hospitality 02
hospitality Hospitality 03